Media Morphology

A quest through the protean realm of journalism in the digital media ecosystem (and beyond)

Journalism 3.0: Content Meets Context Meets Code

Ad Age: "whatever it is we're defining as media these days"

Ad Age: “whatever it is we’re defining as media these days”

What is journalism in the era of the semantic web? This is a question media scholars will be asking with increased urgency as we, as a society of netizens, migrate to the new era of the web. And the answer no longer lies in theorising and sociological analysis alone.

The collaborative nature of media, with further convergence and mash-up of technologies and practices looming, requires media researchers to leave the cosy confines of the ivory tower and get their hands dirty in experiential analysis, practical fieldwork and why not even Research and Development lab activities? Read the rest of this entry »

Can Media Convergence be a Boon for Journalism?

English: A tag cloud (a typical Web 2.0 phenom...

Media convergence is certainly not a shiny new concept. It’s been around for several years, along with an abundance of scholarly attempts to arrive at a definition of journalism that takes into account the disruption that the Web 2.0 has brought about.
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What is this blog about?

Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the media consumer interact in unpredictable ways. (Henry Jenkins, Convergence Culture: Where Old and New Media Collide, 2006)

The digital world is undergoing seismic cultural and technological transformations in the throes of a transition to the Web 3.0:

  • The lines between domains, practices and societal roles are blurring.
  • Formerly existing boundaries are crumbling under the weight of “the internet of things”.
  • Content creators are making a U-turn from a platform-centric to a platform-agnostic philosophy.

In this dynamic state of flux,

Content consumers become content producers.

Journalists become digital marketers.

Brands become publishers.

Content becomes code.

                                                                                                                                                                                                       (and vice versa)

This is a space for exploration into the ever-morphing nature of media, its myriad components, and the effect of its metamorphoses on journalism and society.

Neo-Journalism, Neo-Marketing and the Shifting Media Sands

That a content marketing event and an online journalism conference would take place almost simultaneously may look suspiciously coincidental. And it certainly took a great deal of multitasking dexterity to follow both #OCM12 and #neojournalism2012 as the two streams converged on my Hootsuite dashboard last Wednesday morning. Never mind the hard work, it was a true blessing – for had it not been for Twitter, I wouldn’t have been able to virtually attend two equally important (for my future research, anyway) events that were co-occurring miles apart.
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